- < Previous
- Next >
Undergraduate Research Symposium (UGRS)
Runs on: Win95, Win98, WinME, WinXP, WinNT 3.x, WinNT 4.x, Windows2000, Windows2003, MAC 68k, Mac PPC, Mac OS X, Mac Oth. Free Anti-Smoking Screensaver v.1.0. Do you keep on trying to quit smoking but always fail and light a cigarette again? Our Free Anti-Smoking Screensaver will help you to get rid of this addiction. Nicotine replacement therapy, phase-out schedules, support groups, prescription drugs, hypnosis and e-cigarettes are among the many ways smokers can try to kick their habit. According to a new. The results suggest that smoking abstinence does not affect the motivation for food and water. (Source: File Photo) One of the many side effects of smoking cigarettes is that the person loses appetite.
Title
Authors
Document Type
Article
Publication Date
2006
Abstract
Even though assessing social marketing endeavors proves to be challenging, evaluators can learn from previous campaigns and identify which facets of social marketing events, programs and campaigns need to be improved. Additionally, by analyzing social movements and evaluating how they connect to social marketing, we can gain a clearer view on ways to ameliorate the field of social marketing. As social marketing becomes increasingly sophisticated and similar to commercial marketing, there is hope that social marketing can yield higher rates of success in the future. Friend and Levy (2002) claimed that it was nearly impossible to compare social marketing endeavors using quantitative criteria and advocate the use of qualitative methods. However, if social marketing scholars developed a more systematic paradigm to assess events, programs and campaigns employing a combination of both quantitative and qualitative methods, then it would be easier to establish which social marketing efforts generated more success than others. When there are too many confounding variables, conclusions cannot always be drawn and evaluations may not be viewed as legitimate. As a result, critics become skeptical of social marketing’s value and both the importance and credibility of social marketing decline. With the establishment of proper criteria and evaluation methods, social marketing can progress and initiate more social change.
Recommended Citation
Stathis, Jessica, 'Marketing Social Change: A Comparative Historical and Methodological Analysis of Anti-Smoking Endeavors' (2006). Undergraduate Research Symposium (UGRS). 39.
https://digitalcommons.colby.edu/ugrs/39
Included in
To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.
NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.
New York City
Creative Strategy
20+ years experience delivering industry-recognized creative solutions for top companies. Proven experience driving consumer engagement across television, mobile, web and direct platforms. Extensive experience in brand marketing strategy, digital, advertising and brand campaign strategy, global new business development, user experience design, social media engagement and cross-platform product development.
Management
Extensive experience managing teams of diverse personalities in deadline driven environments, establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.
Software
Adobe Creative Suite, Mac OS, Windows, Adobe Acrobat Professional, Microsoft Office.
20+ years experience delivering industry-recognized creative solutions for top companies. Proven experience driving consumer engagement across television, mobile, web and direct platforms. Extensive experience in brand marketing strategy, digital, advertising and brand campaign strategy, global new business development, user experience design, social media engagement and cross-platform product development.
Management
Extensive experience managing teams of diverse personalities in deadline driven environments, establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.
Software
Adobe Creative Suite, Mac OS, Windows, Adobe Acrobat Professional, Microsoft Office.
NYC DOH Anti Smoking
- Spike Lee Secondhand Smoke Kids :15
NYC Chlamydia
Vanguard
Flu
NYC HomeBase
Meadowlands Racetrack
Israel Ministry of Tourism
IFF
Gralise Convention Panels
Gralise Patient Profile
Lazanda Patient Brochure
Experiential Design Experience
- NEW JERSEY SCHOOL BOARD ASSOC. BOOTH
Emblem Health
TIAA-CREF
Anti-smoking Mac Os Download
Web design
Howard Johnson Hotels
VetoProPac
Mac Os Catalina
NJAW
Anti-smoking Mac Os Catalina
- Online betting when life prevents you from getting to the track